Restaurants usually default to two types of menus. Either they have paper menus, which pick up stains and are easy to rip, and laminate menus, which customers will always suspect of being far dirtier than they look. But restaurants are moving further and further away from these two default options. The best way to keep up with their demand is to stay ahead of the curve. Become your community's primary printing shop with waterproof paper. Restaurants will want it for all of their menus because:
1. The menus can fit a custom aesthetic.
The restaurant industry is becoming more and more competitive. Sit-down restaurants have to forge a connection with their target demographic, and that starts with the sensory experience patrons have at their restaurant. The traditional paper seems cheap. Laminate menus are shiny. But waterproof paper lets restaurants choose the texture, matte or metallic finish, and overall appearance of their menus.
2. Waterproof paper menus offer a better customer experience.
Nobody likes looking at a stained menu, even if it just has a condensation ring from their own cup. But a lot of restaurant goers don't like the look or feel of laminate menus, either. They carry the connotation of stickiness, fingerprints, and germs, no matter how well the restaurant cleans them.
Because everything from the volume of music in a restaurant to the exact warmth of the overhead lighting is a factor in the restaurant patron's experience, the menu has to be just right.
3. Menus frequently change.
Restaurants are constantly testing out new items. They're testing different advertising techniques to switch which menu items should stick around. They're also increasing their prices as inflation and costs go up. When your customers are constantly in the market for new menus, being available with popular techniques and materials gets their attention.
Go to 4s graphics to browse our selection of waterproof paper that is perfect for your restaurant clients and your printers.