3 Reasons Why Your Restaurant's Customers Want Waterproof Paper Menus

customer looking at waterproof menu paper

Restaurants usually default to two types of menus. Either they have paper menus, which pick up stains and are easy to rip, and laminate menus, which customers will always suspect of being far dirtier than they look. But restaurants are moving further and further away from these two default options. The best way to keep up with their demand is to stay ahead of the curve. Become your community's primary printing shop with waterproof paper. Restaurants will want it for all of their menus because:

Post By: 4S Team on: Jan 11, 2019 8:00:00 AM

Why Are Restaurant menus An Excellent Revenue source for Printers?

waterproof paper menu

As a printer, you need to explore various printing secrets that can help your culinary clients control costs and increase revenue. Some upscale restaurant owners don't know that waterproof paper menus can add that special extra touch of elegance and sophistication to their delicious array of dishes.

 

You should educate your clients about the benefits of investing in durable waterproof paper menus for showing off their items in the best light. Here are reasons why you should consider embossing graffiti waterproof paper menus for printing menus and table tents.

 

Durability

 

Every business wants to invest in a cost-effective strategy or system that reduces the cost of production. The polyester-based substrate is designed for printing on modern digital press whether Liquid toner or Dry toner. It is exclusively suitable for applications that require a waterproof and tear resistant print.

 

The pure extruded polyester graffiti range of variables such as opaque, backlit, fabric and metallic coatings is a perfect choice for clients in the culinary industry because of its heat resistance and rigidity features. In addition, your clients don't have to worry about lamination costs to extend menu life, if they invest in waterproof menu papers. Over time, it can be a big cost saver.

 

Gives a business a professional image

 

Menu printing has a serious impact on the image it reflects on a business. While it is possible to print a restaurant menu using a home printer, your clients rely on your expertise to get that professional branding feel when displaying their items. Higher priced eateries that have a chic reputation to maintain are always looking for printing techniques that can add an elegant feel to their businesses. Waterproof paper menus are one way of helping your clients reduce their carbon footprint and cultivate a unique appeal of greener menus with biodegradable products.

 

Add photos of menu offerings

 

Diners are more likely to buy certain dishes based on the photos of menu offerings as opposed to reading written descriptions. Waterproof paper menus allow you to add photos of your client's best-selling dishes or most unusual offerings to a menu design. You can add a separate sheet for appealing specials in the design without printing out an entire menu every time you want to include daily or weekly specials.

 

Order your waterproof paper and specialty printing materials at 4s graphics today or contact us today for more details.

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Post By: 4S Team on: Jan 7, 2019 8:00:00 AM

Waterproof Papers, Perfect for Your Hospitality Industry Printing Needs

waterproof menus paper

Menus and table tents are very important in the hotel industry. However, they are also the most susceptible to damage, from drink and food spills to harsh weather for outdoor restaurants. Paper menus do not hold up to such rough treatments, which is why more hoteliers are switching to synthetic waterproof papers for their menus.

Waterproof papers are immune to humidity and chemicals, do not tear and can be folded.  As a printer, embracing the use of synthetic papers in printing menus is not only good for your clients, it also increases your revenue and improves your turnaround time. Graffiti waterproof papers are perfect for this type of job. They can also be recycled which means reduced adverse effects on the environment. So why should you consider using waterproof paper to print your menus and table tents?

1.      Saves on Time and Money

Using waterproof papers for your printing saves you time and money. There is no additional finishing like lamination needed, and they can also be printed on both sides. Graffiti waterproof papers are designed to be used by all liquid or dry toner printers like Xerox, Ricoh, Konica or Canon and HP Indigo. You do not need to acquire another machine to use them.

 

 2.      Highly Customizable

 Waterproof papers do not limit you on what you can and cannot print. You can use them to print ID cards, signage, flyers and door hangers. This is advantageous if you want to increase your revenue by diversifying the products you offer to hotels and restaurants.

 

3.      Durability

Waterproof papers last long and can withstand harsh conditions and rough handling. Graffiti waterproof papers, for example, can withstand up to 490 F of heat, making it easy for printers to work with. Their durability and heat rigidity make these waterproof papers your best choice for menus even for outdoor restaurants.

Why keep on using printing materials that do nothing for your clients and profitability? Click here and have a look at a variety of quality waterproof papers from 4S Graphics. You can also contact us for advice on the best printing materials and printing supplies for your business.

  SEE ALL SYNTHETIC PAPERS 

Post By: 4S Team on: Jan 4, 2019 8:00:00 AM

3 Reasons Laminated Menus Miss the Mark Compared to Waterproof Paper

laminated menus

The restaurant business is inherently a low margin affair. It's a space with heavy seasonal changes in customer base, that deals in mostly perishable products with fluctuating prices. That's why the most savvy owners look for as many strategies they can to stabilize costs, be it pinning down the perfect price/performance ratio on bulk paper towels, to meticulously adjusting protein buys from the purveyor to get the perfect overall discount.

In short, the key to success in the restaurant business is in the details. And menu materials are no exception.

For most restaurants, menu design is largely the same: readable, clean printing, sometimes with a few pictures, on laminated paper. And for the first few weeks, this usually holds up nicely. Lamination makes the menus relatively easy to clean, and adds up to major savings compared to printing off enough new bare paper menus for each customer.

It doesn't last forever; in some cases, laminated menus only hold up their pristine looks for a few days, depending on the customer base and cleaning techniques. That's why, increasingly, restaurant owners opt for a modernized approach to printing their menus: skipping lamination entirely and using fully waterproof paper to print their menus instead!

Here are three simple reasons why laminated menus miss the mark compared to waterproof paper:

Lamination is Susceptible to Peeling

First impressions are everything in the restaurant business. The look and feel of your menus projects key information to your customers about what kind of business you run. And laminated paper has a shelf life. It tends to peel apart due to extended, average handling. It cracks easily, leaving ugly marks that can cover up readable content. And as these dings, folds, and crusty-looking damage areas add up, the menus become harder to clean.

Waterproof paper has none of these issues. It holds up to repeated bending. And if a customer completely folds and creases the menu, finally giving it an unsightly appearance, well, that brings us to the second point:

Waterproof Paper is Accessible and Inexpensive

Printing up new menus is as simple as running your supply of waterproof paper through any dry toner laser printer. Menus ready for the rigors of restaurant use, printed up on-site, no problem.

Or, if your location lacks the space or interest in maintaining a local printer, ordering bulk print jobs on waterproof paper remains quicker and cheaper than going through the full lamination process.

Visual Clarity is Far Better on Waterproof Paper

Menus need to be readable in a variety of situations, up to and including the low lighting of a dinner service. Lamination has long created a problem in this kind of setting: people often need to lean their menus into the light to try to read them easily, yet the shine of the light reflecting off the plastic disrupts their attempt.

It's a small annoyance, but one that customers will appreciate avoiding in practice. Waterproof paper gives you the same clarity of a print job on standard paper stock. It's matte, clean, and easy to read.

 

These are just a few of the reasons why restaurateurs are increasingly turning away from laminated menus and towards waterproof paper menus. Give it a try; you'll be hard pressed to find a reason to go back to the old way!

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Post By: 4S Team on: Jan 4, 2019 8:00:00 AM

The Ideal Paper Products for your Hospitality Industry Clients

printing press

At 4S graphics, we have the best variety of Graffiti Waterproof paper convenient for various printing needs.  They are perfect for printing bespoke restaurant menus due to their durability, water resistance, and tear resistance. The Graffiti Waterproof paper have high heat resistance. You can always recommend them to your hospitality industry clients.

Post By: 4S Team on: Dec 26, 2018 8:00:00 AM

BANNERS - Types, Ounce, Denier, Weave, Thread Count & more.

Solvit-Wide-FOrmat-Substrates
Q : WHAT ARE DIFFERENT TYPES OF BANNER?
A :  There are six types of Banners,
  1. SCRIM BANNER or VINYL BANNERS - made of PVC (also referred to as Vinyl)
  2. STAY FLAT (ANTI-CURL) BANNERS - made of Poly Propylene (PP), PVC or Blends of PP & PET.
  3. MESH BANNERS - made of PVC, they have crisscross breathable patterns for the wind to pass through and avoid tearing,
  4. CANVAS BANNERS - made of Cotton or Poly-Cotton Blends they offer a very premium look & feel.
  5. POLYESTER FABRIC BANNERS - made of polyester fabrics offer strength and premium look and feel. 
  6. PAPER BANNERS - made of the various thickness of the paper. 
 
Q : WHAT DO YOU MEAN BY SCRIM BANNERS?
A : Scrim as per dictionary means 'piece of gauze cloth'. In the printing industry, this piece of gauze cloth is used to hold the PVC in order to provide strength to the banner. 
 
Q : WHAT DO YOU MEAN BY "OUNCE" WEIGHT OF BANNER?
A :  If you take a 36” x 36” square of any banner (one square yard) and put it on a scale, the weight should match. This is meant to be a representation of the amount of PVC used to coat the scrim. 8oz is less durable than 13oz which is less durable than 18oz.
 
Example: A square yard of 10oz banner should weigh in at 10oz, while the same size square of 13oz banner should weigh 13oz.
 
Q : WHAT IS "DENIER"?
A :  Denier is a term used to measure textiles and scrim banner, specifically to measure the thickness of threads.
 
A 500 denier thread means that the single thread has been twisted 500 times in the finished length of 1 inch. The higher the number the thicker the tread and stronger too. Imagine this string almost like a rope. Which means Denier is a primary driver of the price of the material.
For the banner, the denier numbers are shown in warp and weft directions. 250 x 500 means the warp threads are 250 denier and the weft threads are 500 deniers.
 
Q : WHAT DOES “WEAVE” or “THREAD COUNT” MEAN?
A :  Thread count or weave refers to the “Threads per Inch” in a textile. The more threads per inch make a textile smoother. For the banner, the numbers are shown in warp and weft directions (see below). 12x18 means there are 12 threads in an inch across the warp direction, and 18 threads in an inch across the weft direction.
 
Q : WHAT DO “WARP” and “WEFT” REFER TO?
A :  When referring to textiles and scrim banner, the warp refers to the length and weft refers to the width of the textile and scrim banner. 
 
Q : WHAT DO YOU MEAN BY "MIL"? 
A : CANVAS & POLYESTER BANNERS are also defined by MIL. A mil is a measurement that equals one-thousandth of an inch or 0.001 inches. Most human hair is One-thousandth of an inch, or 0.001 inches. So when you see a Canvas of 15mil, This means 15-thousandths of an inch or 0.015 inches.
 
Q : WHAT DO YOU MEAN BY "GSM"?
A : GSM stands for Grams per Square Meter. Simply put, the weight of paper of size 1 Meter x 1 Meter is defined by GSM.
 
You can request samples of all our Banners we offer by click on this links below : 
 
OR Download our product brochure by clicking button below:

 

Post By: Solvit User on: Dec 24, 2018 11:18:26 AM

Waterproof Printer Paper: The Right Choice for Restaurant Menus

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Printers boost profits and restaurant owners prevent profit loss when they choose waterproof paper instead of laminate for their restaurant menus. The options available bring benefits to both types of businesses. Not only are waterproof printed menus durable and stain resistant, but they are also usually more affordable than those that require multiple steps to plastic coat or cover them.

Post By: 4S Team on: Dec 24, 2018 8:00:00 AM

WHAT, WHY, WHERE & HOW - ALL ABOUT STAY FLAT BANNER

IMG_5230
Over the past few years, Digital Print Media displays have virtually sprung up everywhere and the demand for Digital Print media is booming. Some common reasons are:

  • Displays on Digitally Printed media are sharper and more vibrant
  • Outputs can be printed in various sizes
  • Media is available in non-adhesive as well as self-adhesive variants, to suit different applications

 

However, even a simple signage display, such as a stand-up or roll-up banner often looks shabby and unprofessional, if not done right. In the case of banner media, curling of the media is one of the biggest problems. Every brand manager & print solution provider has faced this before. A banner which looks nice and flat before it is put up on the stand, starts to curl at the edges. In addition to curling, other problems that arise when using ordinary Flex Banner (Scrim Banner) media include: 

Post By: Solvit User on: Dec 19, 2018 4:13:00 PM

Increase revenue with Restaurant Menu Printing

Woman ordering from a waiter from a waterproof paper menu
  • Waterproof Paper Menus

  • Are you looking to give your printing business a nice boost? Consider growing your company by offering a new service. Printing waterproof menus for restaurants can bring in additional revenue for a minimal investment. Restaurateurs are looking for better, more durable menu printing options, and you can meet this need perfectly with Graffiti Waterproof Paper for menu printing. 

    - It's 100% waterproof, spill-proof, and kid proof. It's even resistant to grease and wine spills!
Post By: 4S Team on: Dec 19, 2018 8:00:00 AM

3 Places Where Restaurants Need Waterproof Menus

menu window

 

Most of your restaurant clients know that traditional paper menus aren't a good fit for their business. But in the rush to both digitize menus and provide resources for regular visitors, they may feel they don't have much of a choice. That means your print shop has the perfect opportunity to educate them about waterproof menus and reap the rewards. Suggest to your restaurant clients that they try waterproof menus in these three places to start the switch to savvier menus.

1. The menu near their front door.

If your customers' locations are along a crowded downtown street, they probably post their menu in the front window. But even if it's posted on the inside of the glass, it will still get damaged by the rain, snow, and ice that can blow inside. But a waterproof menu can withstand these occasional blasts of winter weather. 

Even better, the waterproof paper comes in self-adhesive varieties for a clean, sharp display.

2. Menus that are at the checkout and takeout line.

Some restaurants are organized to be takeout-only, and other restaurants have patrons order at the front before finding their seat. That means that the menus are changing hands frequently and might be carried over to the drink station. Waterproof menus look nicer and ward off moisture stains. That's absolutely critical when the menu is part of the restaurant's first impression.

3. Billboard menu displays on the front path.

The holiday season has arrived, and that means restaurants are trying to drive up business as much as everyone else. Billboards, sidewalk displays, and window signs are great marketing tools, especially if they display the menu to draw in new customers. But anything that's posted outdoors needs to be waterproof to look professional. 

Talk to your restaurant clients about how waterproof paper can remove current limitations on their menus. Go to 4s graphics for a variety of waterproof paper varieties and more

REQUEST SAMPLES.

Post By: 4S Team on: Dec 15, 2018 8:00:00 AM

3 Talking Points to Make Restaurant Owners Want Waterproof Paper Menus

EEPrinting press cutting waterproof paper

Waterproof paper is a good fit for any business's print jobs. But the material should hold a special place in the hearts of restaurant owners. If your culinary clients' don't know what waterproof paper has to offer, it's your job to educate them. Here are three benefits they need to know about:

1. Restaurants can market to the environmental crowd.

 

Every company has to zero in on their target market. Whether they have organic ingredients, they offer unique fusion meals, or they're all about going green, companies need to have a narrative. Restaurants are no exception. With all the recent buzz about biodegradable straws and getting rid of plastic bags, tell your restaurant customers they can cultivate unique appeal with greener menus. Waterproof paper doesn't just save paper because the menus last longer. They also don't have to be laminated with plastic. Besides GRAFFITI WATERPROOF PAPER are recyclable and do not use any TREE BASED PULP at all. 

 

2. They can get their menus faster to avoid customer

confusion.

 

It doesn't matter if a restaurant has a short-order kitchen or is part of the slow food movement. Changes happen quickly, and their menus have to reflect it. Maybe they have new seasonal specials for the end of autumn. Maybe they have new prices because of economic instability. Even a sudden change in management might mean an emergency change in the menus.

If they order their menus on waterproof paper, emphasize a faster delivery time. Because the menus don't have to be laminated, the menus can be done in a fraction of the time. Conflicting prices and ingredients between an online menu and their in-restaurant menus can cause a lot of frustration, so speed matters,

 

3. They have more elegant design options.

 

Laminated menus are better than spotted, torn, and bedraggled paper menus. But they still don't offer a great aesthetic. With waterproof paper, restaurant owners have more freedom in their menu design and the paper's final appearance. They can also avoid the bulky, cumbersome clutter of oversized, laminated menus.

Go to 4s graphics to browse our selection of waterproof paper and specialty printing materials.

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Post By: 4S Team on: Dec 14, 2018 8:00:00 AM

Longer Lasting Menus with Waterproof Paper

Latte on a waterproof menu

Get The Most Out Of Your Menus

 

Menus are one of a restaurant's costs, and they can be quite significant. Unless you run a fine dining place where menus change weekly, you want your menus to last at least three to six months, that being how long a typical restaurant goes between menu or pricing updates. Paper or cardboard menus seldom last that long. They rapidly become dirty and dog eared, and often have wine, water and worse spilled on them. So, here are some tips:

 

  • USE THE RIGHT PAPER: 
    • Waterproof (aka. Synthetic Papers) paper can last almost as long as laminated menus, whilst being considerably cheaper to produce. Regular paper, as already mentioned, is easily damaged by spills and may last only a week or so before it has to be thrown out, forcing you to keep reprinting your menus. Also, for poolside restaurants and bars, where the menu may be dropped in the water, Synthetic Papers are always a better choice. 
  • USE RIGHT MENU HOLDER / COVER: 
    • If you have a patio, then you should always use menu holders or heavy menu covers to prevent paper menus from being blown away or knocked flying. Menu covers can also look great, carrying your restaurant's logo and adding class. Of course, if you are going for a retro diner feel, "placeholder" menus might be better. You should always consider your restaurant's style. For single page menus such as drinks or desserts, a permanent stand can be the best option. A die-punchable Synthetic Paper is always a better alternative to reduce labour in process of procuring these Menus. Synthetic Papers do not need any Lamination and go from PRINT to PLACE in no time. You can even punch it with regular paper punch for faster turn around.
  • DO NOT CHEAP OUT ON MENU:
    • A menu that fades (especially if it is on an outside board) is as bad as one which gets dirty. Lamination can also fade and discolor, which is another good reason to use waterproof/synthetic paper in many places.
    • Waterproof Synthetic Papers are yes Waterproof, but also tear resistant, grease proof, Mild Soap Washable, and Die Punchable. 

 

Save Money With Waterproof Paper

 

In other words, although printing your menu on waterproof paper may seem to be an extra expense, the resistance to damage will make it cheaper in the long run. The less often you have to reprint your menu, the lower your costs, which can then be passed on to your customers or spent on more important things like ingredients or staffing.

 

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Sources:

https://restaurant-ingthroughhistory.com/category/menus/

Post By: 4S Team on: Dec 14, 2018 8:00:00 AM

What Are the Benefits of Synthetic Paper?

Digital Printing

If you're looking for a durable paper, you may want to consider one that's a polyester-based synthetic. The first step in choosing to print on polyester synthetic paper is in understanding how it functions within the printing processes.

Post By: 4S Team on: Dec 14, 2018 8:00:00 AM

SYNTHETIC PAPER RECYCLING GUIDE

Graffit Machine Settings Book Mocup
The resin identification coding system was introduced in 1988 to meet the need for a nationwide, uniform system of identifying plastics for both manufacturers and recyclers. This guide identifies the seven types of recyclable plastics to help you distinguish among the different plastics in their various forms. Marked with the appropriate symbol, plastic and film products can be properly recycled and used again.
 
Post By: 4S Team on: Dec 7, 2018 4:17:29 PM

Durable Paper Products for the Hospitality Industry

Menu

When you are in the printing business, it is important to find the perfect product to wow your customers at a fair and decent price where both parties benefit from the sale.  Printing menus and on-table displays can be a complex task.  They need to be made in a way that is both sturdy, yet affordable in a way that is possible to mass produce.  We, at 4s Graphics, have just the product for you! Our Graffiti Waterproof Papers offer your printing company to offer high-quality menu and table tent printing materials at an extremely affordable price!

Post By: 4S Team on: Oct 19, 2018 10:00:00 AM

A Cheaper Way To Produce Durable Prints Such As Menus (And Much More!)

restaurant menu
  • When you sit down at a restaurant table, you realize the menus haven't really changed. You get a menu held by page protectors or (somewhat) protective covers. Some restaurants hide the menu under a piece of acrylic/glass at the table. But the vast majority just laminate their menus. Have you wondered, isn't there another way?

    Now there is! And you can profit from it! 

    You can now offer printed menus that feel like regular paper yet are waterproof and damage resistant like laminated paper, yet STILL SAVE your customer money, while saving you energy and labor.

Post By: 4S Team on: Oct 12, 2018 11:56:25 AM

Must Know - Installing One Way Vision Films

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  • Always test the product prior to use by cutting a small peice of the SolviT One Way Vision Film and pasting it on the surface you are going install.
  • SolviT One Way Vision Film perforated window films can damage glass with anti-reflective, self-cleaning and scratch resistance coatings, which mainly get damaged during film removal. Please test prior to final application if in doubt.
  • SolviT One Way Vision Film perforated window films must not be are not to be applied to fresh coat of paint.
  • SolviT One Way Vision Film is available in various peforation ratios such as 70: 30, 60:40, & 50:50. Some states or local authorities have laws or regulations requiring minimum light transmission that may limit or preclude the use of this product on vehicle windows. A printer is responsible for determining and complying with all applicable standards. So we suggest printers do check with their local authorities before installation.
Post By: Solvit User on: Feb 8, 2016 10:24:58 AM

How To Keep Printing Relevant In A Digital World

If you’re a printing business in a digital world and you are still making it, consider yourself lucky. Obviously if you have made it this far, you must be doing something right. However, there are a few tips you should keep in mind over the next decade as technology advances even further.

Post By: 4S Team on: Jan 11, 2016 8:56:06 AM

Basics of Sublimation Printing

If you are in the printing business or are considering joining the rat race, it is important to know every method for which you can print your work. Sublimation is a process by which a solid state is transformed into a gas state completely bypassing the liquid state. In other words, your printer will transfer the design onto a coated sublimation paper with specially designed sublimation inks, resulting in a solid ink once the design dries on the paper.

Post By: 4S Team on: Jan 5, 2016 12:09:22 PM

Waterproof Paper & Your Business

Unless you have been in the printing business for a while you may or may not know about waterproof paper. Sure, it sounds fairly self explanatory but truly what would the advantages to printing on waterproof paper be should you decide you want to? After all, you could laminate a regular piece of paper to get the same result, right? Not exactly.

Post By: 4S Team on: Jan 5, 2016 10:34:47 AM

ANTI-CURL BANNERS - A MUST HAVE FOR ALL BRANDS

solvit-grey-back-banner

Banners have proved to be one of the most effective and indispensable media to exhibit products and services. We see them almost everywhere as PoP displays, backdrops, signages, in malls, movie halls, retail outlets, airports, railway stations, corporate offices, restaurants and exhibitions. One just cannot ignore them any more, as an effective communication medium. However, it is not uncommon to see curled up banners, distorting the very images they are meant to project. Very often, we see the marketing messages partly not visible, due to unwanted curls in the media, changing the very essence of the message.

Post By: 4S Team on: Dec 4, 2015 10:30:00 AM