How To Keep Printing Relevant In A Digital World

Jan 11, 2016 8:56:06 AM 4S Team

If you’re a printing business in a digital world and you are still making it, consider yourself lucky. Obviously if you have made it this far, you must be doing something right. However, there are a few tips you should keep in mind over the next decade as technology advances even further.

  • Get Used To It
    Technology is here to stay and if there is one thing you should start practicing that is adjusting. Businesses are always having to adapt in order to survive in an ever changing world and you have better prepare yourself for those changes. We here at 4S Graphics, Inc are here to help. 
  • Offer Digital
    If you aren’t doing this already, well good for you, but there comes a time when every business has to take a dive into the deep end and now it the time to plunge head first into digital printing. It is a must in the modern world! Our most innovative products such as Graffiti Waterproof Papers are here to help. It is believed that by just adding innovative substrates such as Graffiti Synthetic Papers can help you boost the bottom line by atleast 22%
  • Consider Adding Speciality Printing and Finishing
    As strange as it may seem, offset printing will soon become a marketing oddity, in short, it will be vintage. And playing up this idea can be the answer to all your problems. Offering affordable and unique finishing options will separate your company from the rest.
  • Promote Yourself Locally (And Online)
    Make sure your company’s name is out there. The biggest mistake and ultimate failure of most printing businesses is assuming that your customers will come find you. Wrong. Go find customers! These people will have no idea what they need until they are informed of what you are capable of offering them!
  • Be Online
    Take advantage of this technology and make it possible for customers to place orders online. Most people these days want the easiest and fastest solution to a problem and online is where they go to find that solution. It’s the digital age folks, time to adapt!