Most of your restaurant clients know that traditional paper menus aren't a good fit for their business. But in the rush to both digitize menus and provide resources for regular visitors, they may feel they don't have much of a choice. That means your print shop has the perfect opportunity to educate them about waterproof menus and reap the rewards. Suggest to your restaurant clients that they try waterproof menus in these three places to start the switch to savvier menus.
1. The menu near their front door.
If your customers' locations are along a crowded downtown street, they probably post their menu in the front window. But even if it's posted on the inside of the glass, it will still get damaged by the rain, snow, and ice that can blow inside. But a waterproof menu can withstand these occasional blasts of winter weather.
Even better, the waterproof paper comes in self-adhesive varieties for a clean, sharp display.
2. Menus that are at the checkout and takeout line.
Some restaurants are organized to be takeout-only, and other restaurants have patrons order at the front before finding their seat. That means that the menus are changing hands frequently and might be carried over to the drink station. Waterproof menus look nicer and ward off moisture stains. That's absolutely critical when the menu is part of the restaurant's first impression.
3. Billboard menu displays on the front path.
The holiday season has arrived, and that means restaurants are trying to drive up business as much as everyone else. Billboards, sidewalk displays, and window signs are great marketing tools, especially if they display the menu to draw in new customers. But anything that's posted outdoors needs to be waterproof to look professional.
Talk to your restaurant clients about how waterproof paper can remove current limitations on their menus. Go to 4s graphics for a variety of waterproof paper varieties and more